Facebook and Social Capital

I read a very interesting article in the New Scientist (‘Why Facebook friends are worth keeping’ 14/7/2010) discussing the benefits of having expanded friend networks that reach far and above the number of friends a person could manage in a real-life context.  The magic number evidently for real life relationships is 150, scientists say we don’t have the capacity or time for any more than that.While many folks can’t see the point of having virtual friends who they may never meet face to face; this article quotes a study which argues that these so called “loose ties” serve the function of providing a form of social support which is considered beneficial—even if the support and affirmation comes from friendship ties that could be considered weak.   Read the article

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| July 20th, 2010 | Posted in Consumer Trends, social networking |

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