September 25, 2020 |

Motivating Learners

The ARCS Model of Motivational Design was developed by John Keller (Keller, 2009).  The intention behind the use of Motivational design theory in learning and the ARCS Model specifically, is to connect the instruction to the goals of students.  Keller combined the elements from many motivational designs into 4 major categories which he called the ARCS Model of Motivational Design. The acronym stands for: (A)ttention, (R)elevance, (C)onfidence and (S)atisfaction and he believes that all of these aspects must be addressed for a successful learning event to have occurred.

Learner Motivation

In this model you are encouraged to think about and address the following aspects when designing your instructional session:

Attention: capturing the interest of learners and stimulating their desire to learn.  Ask yourself: how can I make this learning experience stimulating and interesting.  Depending on your audience this might be through, This can be done through games, role-plays, humor, visuals, discussion or rhetorical questions.

Relevance:  ensuring the learning is applicable to the learners’ knowledge and addresses their learning needs. In designing the learning event ask yourself how will this learning experience be valuable to my students? Ensure you explain the importance and usefulness of the content by providing relevant examples and learning goals so they can make these connections themselves.

Confidence: helping the learners to steer the learning and feel they will succeed and have control their success. To facilitate learner success you would design challenging but doable activities and ensure you are providing evaluation and feedback.

Satisfaction: this results when the learner finds the overall experience positive and worthwhile and feels good about their accomplishments. To ensure this step is met you need to make sure that you offer reinforcement of what they already learned and provide opportunities to practice the newly acquired knowledge and skills. It might include some type of reward or acknowledgement such as a certificate of achievement.

For more information see: Keller, John (979) Wikipedia

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