May 14, 2020 |

Digitisation vs Digitalisation

digitisation

Yes, they could have made the terms a little bit different to avoid all this confusion, but hopefully this quick explanation will do the trick!

While it all sounds a bit high tech, basically digitisation is simply the process of converting information from a physical format into a digital one – let’s use a simple example:   Wendy wants to submit aclaim to her health fund but doesn’t want to put it in an envelope, buy a stamp and stick in the mail box. Instead she scans it (that could be using a smart phone, a scanner or a printer that has a scanning mechanism), converts it to a PDF then saves it to her device (perhaps a smart phone or her PC) –  and that itisation vs Digitalisationmakes her paper claim form digitised.

 

She then attaches this digitised document (the PDF ) to an email and sends off the claim electronically to her health fund’s computer system. Basically that action is a definition of digitalisation – the process of how customers and companies engage and interact by utilising digital technologies for a specific process.

So, in summary, you have to digitise an item, process or action before it can be used to digitalise an action.

 

What about Digital Transformation?

Digital transformation is the phrase of the moment in businesses across the world, with many a project created to digitally transform an organisation;  a simple example is teacher registration.  In some states of Australia, a school teacher is required to fill in a paper form, send it in by mail to the teacher registration body and receive paper notification that it has been accepted.  A digital transformation of this process would be that the teacher goes to a website, fills in the form online and gets an email notification that their registration is complete. This dramatically cuts down the workload on the organisation and makes for a smoother and easier user experience.

Another example of digital transformation is how we receive advertising, with the internet enabling the digitisation of advertising material that flashes up when we access various sites online or through email. with paper mail advertising the business has no idea if they are wasting money as they cannot measure take-up or interest in the advertised product. In digital advertising success can be measured more easily and more accurately than traditional paper advertising, because using email, the business knows how many people received the email, how many opened it and what pieces of content they engaged with. Similarly with an online ad the advertiser can easily track interest (e.g. demographics, location, etc) along with sales volumes as these types of analytics are generally built into the email or online advertisement.

 

 

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